Santa Barbara-native Jennifer Fisher didn’t set out to build a brand, but it has nonetheless taken less than a decade for the necklace bearing her own newborn son’s name to become a veritable maternity-wear staple. Her eponymous line, once exclusively comprised of dog tag necklaces, today includes over 4,000 charms, cuff bracelets, stacking rings, and earrings with a celebrity clientele that includes as many unmarried women and even men as it does new mothers (Sarah Jessica Parker, Nicole Kidman, Liv Tyler, and Gwyneth Paltrow among them). Fisher embraces the description of her work as “mom jewelry” with pride, knowing that the label doesn’t ever limit her edgy creativity.

Photo Courtesy of Jennifer Fisher